Agenda | October 23, 2024

3:00 AM EDT / 8:00 AM BST

Retour d’expérience : stratégie ABM et IA chez NetApp EMEA

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Alexandre Bordier Head of WW Demand Generation & ABM, EMEA & LATAM
NetApp
David Castaneira
Country Manager – Directeur des opérations France
TechTarget
Geraldine Debauve
Sr. Director of Sales, France
TechTarget

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4:00 AM EDT / 9:00 AM BST

How to Activate, Accelerate and Innovate with Intent Data

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James Calvert
Sr. Director of Customer Success, EMEA
TechTarget
Juozas Statnickas
Sr. Manager of Customer Success, EMEA
TechTarget
Lucie Bastard
Sr. Manager of Customer Success, EMEA
TechTarget

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5:00 AM EDT / 10:00 AM BST

Exploring the Art of B2B Video Marketing

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Jon Mycroft
VP, Integrated Publisher
TechTarget
Matt Harris
Director, Studios
BrightTALK

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8:00 AM EDT / 1:00 PM BST

Revenue’s Secret Weapon: Unifying GTM Teams Around Buying Groups and Intent Data

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Seth Marrs
Principal Analyst
Forrester
Garrett Mann
VP Corporate Communications
TechTarget

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  • The value of partnership in the pipeline (and why it has been overlooked) 
  • The actions needed from marketers and sellers to better support purchase decisions and expand engagement in key accounts 
  • How to unify high-fidelity signals across the GTM and make the most of powerful insight sources like intent data provide to progress opportunities for more closed-won revenue 

9:00 AM EDT / 2:00 PM BST

Picking Up What They’re Putting Down: Get the Most Out of Your Buyers’ Signals

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Kerry Cunningham
Research & Thought Leadership
6sense
John Steinert
CMO
TechTarget

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  • An understanding of the deterministic/probabilistic dichotomy in B2B marketing. 
  • Practical knowledge on how to incorporate these concepts into effective tools and tactics. 
  • Strategies for understanding buying groups and how to engage with them early in their journey to influence decisions effectively. 

10:00 AM EDT / 3:00 PM BST

What Will Attract Buyers in an AI-Infused Future?

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Rebecca Kitchens
President
TechTarget
John Steinert
CMO
TechTarget

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11:00 AM EDT / 4:00 PM BST

Bring Back the Classics: Why Classic Content Captivates Audiences

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Robert Rose
Chief Strategy Officer, The Content Advisory and Chief Strategy Advisor
Content Marketing Institute
Fiona O’Connor
Sr. Manager, Marketing Programs
TechTarget

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12:00 PM EDT / 5:00 PM BST

The Four Sins of ABM and How to Overcome Them

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Josh Hill
GTM Operations Executive
John Steinert
CMO
TechTarget

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1:00 PM EDT / 6:00 PM BST

A Spoonful of Trial & Practice: How Collaboration and Partnership Can Produce Integrated Marketing

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Ginger Swann
Sr. Marketing Manager
Upland InterFAX
Byrony Seifert
Sr. Vice President, Audience Operations
TechTarget
Ellie Mancini
Manager, Customer Success
TechTarget

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2:00 PM EDT / 7:00 PM BST

Innovation Inside Out: Bringing Buying Groups to Life at Palo Alto Networks

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Jeremy Schwartz
Sr. Manager, Global Lead Management & Strategy
Palo Alto Networks
John Steinert
CMO
TechTarget

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11:00 PM EDT / 4:00 AM BST +1

A Deep Dive into the APAC Tech Purchasing Team

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Robert Lopez
Chief Marketing and Innovation Officer
Norths Collective
Chandresh Dedhia
CIO and IT Head
API Holdings
Jon Panker
Managing Director APAC
TechTarget
Aaron Tan
Regional Director, Analyst Services, APAC
TechTarget

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