Agenda | October 24, 2024

4:00 AM EDT / 9:00 AM BST

Adapting GTM Motions to Reflect the Modern Buying Journey in EMEA

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Liam Jack
Sr. Account Director, EMEA
TechTarget

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5:00 AM EDT / 10:00 AM BST

Ditch the Distractions: Akamai’s Approach to Integrated Marketing

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Sean MacKinnon
Customer Success Director
TechTarget
Zoe Latchford
Sr. Field Marketing Manager, EMEA
Akamai

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9:00 AM EDT / 2:00 PM BST

Buying Groups: Next Steps to Making it Real (No Matter Where You Are At)

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Dara Such
VP, Customer Enablement & Data Strategy
TechTarget
Andy Briney
CPO
TechTarget

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10:00 AM EDT / 3:00 PM BST

Transforming GTM Approaches with AI: From Planning to Implementation

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Pam Didner
B2B Marketing Consultant
Relentless Pursuit

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11:00 AM EDT / 4:00 PM BST

The Fractional Perspective: Maura Ginty’s Top GTM Lessons

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Maura Ginty
Marketing Advisor & Fractional CMO Maeve Consulting
Olivia Dassler
Sr. Director, Marketing Programs
TechTarget

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12:00 PM EDT / 5:00 PM BST

Mapping B2B Content to Each Stage of the New Sales Funnel

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Kate Jacobsen
Sr. Manager, Marketing Programs
BrightTALK
Emily Falconer
Marketing Program Manager
BrightTALK

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1:00 PM EDT / 6:00 PM BST

A Practical Guide to Getting Started with ABM in Partner Marketing

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Pooja Golechha
EMEA Field and Partner Marketing Lead
Pegasystems
Anita Covelli
VP, Strategic Partnerships + Portfolio Marketing
TechTarget

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  • Explore why ABM is a perfect fit for Partner Marketers looking to build pipeline
  • Share her hands-on experience using ABM to drive better Partner Marketing outcomes
  • Highlight the real-world results she has achieved by applying ABM to Partner Marketing
  • Discuss how Partner Marketing and ABM teams can best collaborate
  • Present a practical framework to help you get started with ABM in Partner Marketing

2:00 PM EDT / 7:00 PM BST

Your Roadmap to Driving Conversions with Effective Lead Follow-Up

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Heather Turner
Sr. Vice President, Customer Success
TechTarget
Ben Bradley
Sr. Director, Customer Success
TechTarget
Shannon Plummer
Sr. Manager, Customer Success, Sales Enablement
TechTarget
Jalyn Durkin
Sr. Director, Customer Success
TechTarget

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11:00 PM EDT / 4:00 AM BST +1

Bringing Together an Integrated MarTech Stack for APAC

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Kezia Chia
Senior Customer Success Manager
TechTarget

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