Reach 2024: Intersections of Intent, Demand & GTM

Account-based marketing has become a crucial strategy for technology firms aiming to expand their revenue potential and really tap into the Enterprise market. The allure of long-term contracts and a stable user base is undeniable, but the path to achieving this can be fraught with challenges. Many companies stumble by not fully grasping the intricacies of ABM and buying teams, leading to suboptimal growth.

In this webinar, TechTarget’s CMO, John Steinert, and leading revenue operations practitioner Josh Hill will discuss the three major pitfalls that often derail Enterprise ABM efforts: neglecting the buying team, mistaking ABM as just lead generation for Enterprises, and viewing ABM as a series of disjointed campaigns. Join us as we delve into practical solutions to create a cohesive, end-to-end ABM strategy, and how to scale it for optimal growth.