Demand Generation is the building of process, modelled by behaviour, and honed by reasonability. It is the complex weaving of content creation, copywriting, product positioning, and competitive comparison. Just sprinkle some lack of budget/timeframe/content/patience practicality on top and you're got yourself a campaign!
In the right (and practical) demand generation model, both functionalism and theory have their place. It is the blending of the two that drives real success. In this webinar Byrony Seifert, demand generation expert and VP of Marketing and Product Delivery for TechTarget, will cover the cross over of theory and functionalism, and the secrets she's discovered from running over 100,000 demand generation campaigns.
Byrony Seifert, Vice President of Marketing, TechTarget