You’ve been here before. You spent hours perfecting the copy for your blog, email, or webinar only for it to fall flat after a few promotions. What went wrong? More often than not, the secret to crafting powerful copy and content lies in the data. Writing copy that is relevant, compelling, value-adding and concise and doing so consistently requires an intentional process and constant testing.

Join Nick Markwith, Senior Director of Content & Analytics at BrightTALK and as he offers practical advice on how to optimize content to drive more results with your audience.

Topics will include:
- Why value-adding content never gets old
- The right metrics to be monitoring for key stages of the promotion cycle
- Tactics to grab your audience’s attention and keep it
- Practical advice for optimizing webinars, virtual events and text-based formats