ActZero.ai is a cybersecurity startup that businesses turn to for ransomware protection and 24/7 endpoint security. With clients across a range of verticals, including manufacturing, healthcare and financial services, ActZero.ai’s demand generation team must be tailored and adaptable when deploying their content strategy.

Join Olivia Dassler, Director of Marketing Programs at BrightTALK, as she sits down with Tosan Martey, Director of Demand Generation at ActZero.ai, for an in-depth fireside chat about content development and execution. Tosan will shed light on how to leverage a well-researched and versatile approach to content. Instead of traditional, reactive content plans, Tosan and team proactively nurture prospects and customers to build predictable pipeline and revenue.